Scope and research methods
Minds accelerates the first research pass. It helps teams sharpen a question, surface objections, compare plausible reactions, and decide which assumptions deserve validation with real respondents.
It does not replace representative human fieldwork.
Appropriate uses
- early concept, message, and positioning tests;
- audience and objection exploration;
- segment-comparison hypotheses;
- questionnaire and study-plan iteration;
- screening ideas before commissioning fieldwork;
- structured synthesis of a grounded synthetic panel.
Uses that require additional validation
- population incidence or prevalence estimates;
- regulated, medical, legal, or safety-critical decisions;
- final claims about representative consumer preference;
- decisions where demographic quotas and sampling error must be measured;
- research that requires direct lived experience or informed consent.
Method availability
Method support changes over time. Call list_research_methods before planning a
study.
- MaxDiff executes through a deterministic method adapter.
- Conjoint is planned and cannot currently execute.
Do not infer method availability from an old transcript or this static page; the live server response is authoritative.
Evidence discipline
Treat synthetic research as decision support:
- preserve the original research question;
- record the audience definition and study plan;
- inspect disagreement, not just the majority answer;
- identify assumptions that require real-world validation;
- retain exports alongside the downstream decision.